Social media has changed many things. The way we find our news, the way we share our lives, and indeed the way we communicate with each other. Great businesses have been built off the back of these trends, whether they be social platforms or brands themselves.
At the same time, many of us would say the world has broadly marched onward to be a more equal place; a better environment for people irrespective of their gender, ethnicity or sexuality. Today’s modern marketer knows this – gone (mostly) are the days of mad men advertising, appealing to gender stereotypes or worse.
But to what extent are these two trends linked? Has social media really had a positive impact on the equality of our society? What about gamergate, the rise of alt-right memes, the continued harassment of non-cis gender white males online? And looking beyond the particulars, are we seeing the new tools of communication result in a more equal means of communication, or do the bigots now just have even bigger soap boxes from which to shout?
In this fireside conversation, Will Hayward from JOE Media and Sue Unerman, Chief Transformation Officer of MediaCom UK will discuss the rise of the social web and what it means for equality, and how marketers can or should respond.