#SMWLDN

Michael is VP Product, Vizia Brandwatch – the leading enterprise social intelligence company. After completing a degree at the world-class London School of Economics, Michael pursued a career working for a high growth software company in London. After helping startups in mobile scale in Europe, he joined Brandwatch – seeing it grow to become one of the world’s leading social media analytics and listening companies.

Nayem is a Global Agency Business Leader at Google, leading Google’s global relationship with GroupM media agency MEC. He is part of the team that manages Google’s global relationship with WPP, Google’s largest customer spending $4bn in 2015. His areas of interest include digital media, economics, innovation and artificial intelligence. Aside from his core role, he is also the EMEA chair of Google’s LBGT Group, the Gayglers. Prior to joining Google, he worked in business development at the BBC and in M&A at Goldman Sachs. He holds a degree in Economics from Downing College, University of Cambridge. Nayem is proud to be a born and raised Londoner, with a passion for food and travel.

Vikki looks after Content & Publishing Strategies at H+K in London, helping sector teams plan multichannel content campaigns that make a real impact. As part of the Global Center of Creative Strategy, she then helps to take the processes and tools that are developed in London to the rest of the H+K network to implement globally.

She works across all sectors, assisting clients in working out their content strategy, why they should create content and what type of content is right for their business, as well working with partners and brands to co-create and publish appropriately.

A former journalist for the likes of Econsultancy and new media age, Vikki was most recently Head of Agency at Creston’s Things Unlimited, which specialises in creating real-world experiences, capturing them digitally and sharing them socially. She was also Head of Social for TMW Unlimited, where she oversaw 25 community managers and influencer experts, looking after 35 brands across Activision, McCain Foods, Unilever, Reckitt Benckiser, Virgin Trains, Infiniti & Canon. Under her guidance, one of her Lead Community Managers was awarded Community Manager of the Year at The Drum’s Social Media Buzz Awards 2014.

Vikki was voted one of Bimas Top 100 in 2015, The Drum’s top 30 women in digital under 30 in 2012, one of Red Magazine’s 20 under 30 for 2013 and a finalist in the IPA’s Women of Tomorrow competition for 2013.

Candace is a digital and integrated marketing expert with unparalleled multi-disciplinary agency background. She is currently Director of Social Media at Hill+Knowlton Strategies where she leads social media across sectors for the UK and works with the digital leadership in the global network. Candace is a member of the WPP Digital Advisory Board for Europe, a blogger and a frequent speaker at creative and communication technology conferences, including ICCO Global Summit, Communicate 2015 Dublin, Ford Digital Academy, Digital Marketing Conference Moscow, Eurobest, Google Firestarters

Prior to H+K, Candace was a Creative Director at Ogilvy Interactive in London and SVP/Creative Director at both Digitas and Modem Media in America. She’s had the good fortune to work with many iconic brands, including Amex, adidas, P&G, IHG, Disney, GM, GE, Sony, Starwood, Unilever, Yahoo! and HSBC. Candace started her digital career in 1995 as an art director creating online ads for AT&T. She then led the creative teams building the first ever Kraft.com, DietCoke.com and Kodak’s debut photo sharing site, the Kodak Picture Network.

Candace moved to London from the San Francisco Bay Area, where she was part of the grassroots to netroots evolution when individuals discovered the power of social media to effect positive change.

Helen Lawrence is Head Of Creative Agency Development at Twitter UK. Prior to working at Twitter, Helen built and lead award winning social media departments at advertising agencies BBH and Dare. She has worked across clients such as The Guardian, British Airways, Vodafone, KFC and BBC – creating category leading and best in class social media campaigns across social media platforms.

Gemma is co-founder of Science: Disrupt, a media platform hosting open discussions about disruption of the science industry with the iconoclasts, innovators and entrepreneurs intent on creating change. The platform publishes bi-weekly podcast episodes and unique editorials spanning the scientific ecosystem. She previously worked as Tech Innovation Strategist at Ogilvy and Mather.

Alicia is the CEO and Founder of Skimlinks (www.skimlinks.com) – the leading content monetisation service for online publishers. Skimlinks helps sites earn referral income from the content they write. She has previously worked for Fairfax Business Media, The Frame Group and Smart Global.

Giles is CMO at what3words, an RSA fellow as well as a Cannes Lions Grand Prix Winner. He currently heads up marketing at what3words, an app and online platform that divides the planet into a grid and then allocates each of the 57 trillion three-square-metre boxes a three-word address.

Giles has spent 20 years in advertising, the last 10 at Ogilvy & Mather Worldwide, one of the largest and most awarded agencies in the world. Specializing in global digital strategy his clients included Unilever, Dove, IBM, HP, British Airways, Cisco & Philips. With them he has won awards for ground breaking integrated, digital, mobile, social, outdoor campaigns and developed a brand inspired prime time entertainment TV show. He loves innovative new approaches helping to set up teams, divisions & agencies including, Saatchi Vision, Agency.com, AgencyRepublic, Ogilvy Labs UK, Ogilvy Entertainment UK.

Alex is the Europe Editor for Forbes, based in London. He joined Forbes in 2018 after the company acquired The Memo, Alex’s start-up that he founded in 2015. Alex is also proud to train the next generation of journalists at City, University of London where he has been a visiting lecturer since 2011. You can also find Alex on TV & radio as a regular pundit for BBC, CNN, Sky News and many more.