3:15 PM - 3:40 PM
Hosted by Engine
BFI Southbank: Stage One South Block London SE1 8XT
Engine is a global marketing services network comprised of best-in-class communications specialists with an impressive list of clients including Santander, Disney and Sky. Engine has a unique collaborative model that adds tangible value to clients – transforming their businesses through natural and seamless integration. With operating hubs in the UK, North America and Asia, the individual agency brands within the network cover a vast range of marketing services including creative, strategy, digital marketing, social media, advertising, public relations, and content creation and production.
Debbie has been with Engine since its beginning as a founding partner and in her role as CEO for Europe and Asia Pacific now manages the operations across offices in Melbourne, Sydney, Hong Kong, Singapore, Shanghai as well as in the UK and across the Europe. Drawing on her extensive experience in advertising, Debbie will speak about the growing link between entertainment and marketing showing how modern brands increasingly need to transcend their products and find new ways to cement themselves as part of popular culture if they are to thrive.
- Why entertainment content is playing a larger role in ‘traditional’ comms
- How entertainment partnerships are increasingly important within brand storytelling
- The opportunity for brands who are willing to invest in communications that don’t just plug products
Venue & Location
BFI Southbank: Stage OneSouth Block
London, SE1 8XT