Influencer fraud is nothing new and a continuous battle for the industry. In fact, fake followers are predicted to cost advertisers $1.3 billion this year. Influencer fraud undermines one of the core strengths of influencer marketing as a whole — that brands can use it to tap into authentic, engaged audiences for the purposes of enhancing their campaigns. Trust and clarity are the most important factors for influencer marketing, but how do we prevent this from breaking down?
In this session, Adam Williams, CEO of Takumi, will explore this question revealing insights on how influencers, brands, and consumers all have trust issues with influencer marketing. Following the talk, tune into a discussion with experts from the brand side and the influencers themselves for a deeper view of the topic.
Attend this session and learn:
- Why trust has broken down in the influencer marketing space and how influencers and brands are overcoming this barrier
- How to identify transparent and authentic influencers who are in line with their brand values
- How to execute brand-safe influencer marketing campaigns