#SMWLDN

31 OCT - 1 NOV




How Social Data Helps Brands to Create Business Opportunities

Hosted by Linkfluence

  • Wednesday, November 14, 2018

  • 12:20 PM - 1:00 PM

  • Venue: QEII Centre: Fleming Stage

  • Category: Data Decision Making



Although social listening has been around for some time now, there are still plenty of sceptics who struggle to see real business impact of the new analytic tools and methodologies.

In this talk, Gareth Owens, UK Managing Director of Linkfluence, will examine the business of retail and demonstrate how crucial it is for brands to put social data at the heart of their strategic decision making process.

Attend this session and learn:

  • Accessing audience insights on the go to fuel campaign activations
  • Demographic and behavioural insight we can gain from social listening
  • An approach to merging online and offline behaviors for brand tracking

Event Location



Social Media Week

How Social Data Helps Brands to Create Business Opportunities

November 14, 2018 - 12:20 PM - 1:00 PM

Hosted by Linkfluence




Gareth Owens

Gareth Owens

Managing Director, UK, Linkfluence

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