It’s no secret that today’s consumers increasingly demand transparency, immediacy, and personalization. This level of demand poses a significant challenge to brands and companies who, to meet these needs, must establish cohesion throughout the customer-facing elements of their business (often called the front-office). Alternatively, those who do not often face the repercussions of a disconnected customer experience.
One company who has succeeded in overcoming such disjointedness is Sprinklr, the first unified customer experience management platform. In this session hear from Sprinklr’s Chief Marketing Officer, Grad Conn, and discover how to incorporate a strategy of ‘Listen, Learn, and Love’ across all customer-facing functions to deliver world-class customer experiences with a Unified Front Office (UFO).
Attend this session and learn:
- Understand how the expectations of the modern customer have changed — and why they don’t care what brands say anymore
- Learn how to create a unified customer ID system to deliver great experiences by addressing customers as individuals
- Create more human, personalized and targeted content — and reap the benefits of standing out in our increasingly robotic, marketing automation-powered world