#SMWLDN

31 OCT - 1 NOV




How to Get Data to Really Work For You: Devising Productive Marketing Strategies

Hosted by Socialbakers

  • Thursday, October 31, 2019

  • 3:10 PM - 3:35 PM

  • Venue: QEII Centre: Whittle Stage

  • Category: Data Decision Making



By the year 2025, 75 percent of the population will be connected, creating and interacting with data. This is primarily being fueled by the transition of more traditional media to digital, the expansion of our entertainment libraries, and the continued improvement of visual and audio resolution.

With the influx of data, it becomes inevitable and easy to get distracted and difficult to clearly see what actually matters across channels, tools, and marketing teams. During #SMWLDN, join Socialbakers’ Senior Director of Global Client Solutions Imre de Daranyi for a crash course on everything you need to understand how to apply data to devise productive marketing strategies.

Attend this session and learn:

  • The critical difference between AI-driven marketing and guesswork
  • How you can apply machine learning to boost your marketing results
  • How connected first-party audience data can skyrocket engagement and ultimately sales
  • How your budget can be saved with predictive AI technology

Event Location



Social Media Week

How to Get Data to Really Work For You: Devising Productive Marketing Strategies

October 31, 2019 - 3:10 PM - 3:35 PM

Hosted by Socialbakers




Imre de Daranyi

Imre de Daranyi

Senior Director, Global Client Solutions, Socialbakers