#SMWLDN

31 OCT - 1 NOV




How to Use Real-time Social Media Insights to Improve Your Marketing Agility

Hosted by NetBase

  • Thursday, November 15, 2018

  • 2:50 PM - 3:30 PM

  • Venue: QEII Centre: Whittle Stage

  • Category: Data Decision Making



Today’s consumers expect more. They are savvier, more mobile and more demanding. They want to be in control and they want their expectations to be managed. And they want experiences that engage their emotions. All marketers hope to unlock the mysteries of their target audience by using social media analytics. But what every marketer needs are real-time social insights they can trust to empower their teams to make the best decisions for the business.

In this panel, NetBase will be joined by L’Oréal, Huawei, and Lloyds Banking Group to discuss how real-time social insights enables marketers to have stronger engagement with their consumers.

Attend this session and:

  • See how analyzing social data unlocks key insights to better respond to customers
  • Hear case studies on using social analytics to manage, grow and protect brands
  • Learn how to monitor feedback on your brand and competitors to fine-tune your marketing for greater results

Event Location



Social Media Week

How to Use Real-time Social Media Insights to Improve Your Marketing Agility

November 15, 2018 - 2:50 PM - 3:30 PM

Hosted by NetBase




Thomas Curwen

Thomas Curwen

Global Analytics Manager, Huawei

Rema Gouyez Benallal

Rema Gouyez Benallal

Group Digital Content Manager, L'Oréal

Charlie Marples

Charlie Marples

Social Media Insights Manager, Lloyds Banking Group

Michael (MJ) Paradiso

Michael (MJ) Paradiso

VP, EMEA, NetBase

Manideepa Paul

Manideepa Paul

Social Media Insights Manager, Lloyds Banking Group