#SMWLDN

31 OCT - 1 NOV




How to Use Social Media Insights to Boost Your Marketing Strategy

Hosted by NetBase

  • Thursday, October 31, 2019

  • 9:15 AM - 9:55 AM

  • Venue: QEII Centre: Whittle Stage

  • Category: Social Content



Consumers are savvier, more mobile and more demanding than ever before. They want to be in control and they want their expectations to be managed. And they want experiences that engage their emotions. All marketers hope to unlock the mysteries of their target audience by using social media analytics. But what every marketer must have are real-time social insights they can trust to empower their teams to make the best decisions for the business.

In this panel, NetBase will be joined by L’Oréal, McCann and Huawei to discuss how applying social insights can improve campaigns and enables marketers to have stronger engagement with their consumers.

Attend this session and learn:

  • See how analyzing social data unlocks key insights to better respond to customers
  • Hear case studies on using social analytics to manage, grow and protect brands
  • Learn how to monitor feedback on your brand, and competitors, to fine-tune your marketing for greater results

Event Location



Social Media Week

How to Use Social Media Insights to Boost Your Marketing Strategy

October 31, 2019 - 9:15 AM - 9:55 AM

Hosted by NetBase




Mariam Asmar

Mariam Asmar

Planning Partner, Digital and Innovation Lead, McCann London

Thomas Curwen

Thomas Curwen

Global Analytics Manager, Huawei

Jane Fieldsend

Jane Fieldsend

Social Insights Manager, L'Oréal

John Tyrrell

John Tyrrell

Senior Vice President, EMEA Managing Director, NetBase