In Pursuit of the Idea: The Marginalisation of Creativity

2:00 PM - 2:45 PM

Hosted by BBH

BFI Southbank South Block London SE1 8XT




In an industry chasing difference, do we really understand how to achieve it? Join Kate Murphy and Damola Timeyin for an exploration into the creative process and the impact of context, bias and data analysis on creating ideas that make a difference.

Key takeaways:

  • Learn how to design a new context
  • Understand your bias and learn how to manage it
  • Discover the truth in outliers, not trends

Venue & Location

BFI Southbank

South Block
London, SE1 8XT













In Pursuit of the Idea: The Marginalisation of Creativity

Hosted by: BBH
#SMWPursuitOfTheIdea
Tuesday
September
13
London
Official Event
2:00
pm
-
2:45
pm



Speakers

Hosted By

BBH

Bartle Bogle Hegarty (BBH) is a full service global creative agency network for the digital age rooted in difference, well we call it 'zagging.'