In Pursuit of the Idea: The Marginalisation of Creativity

2:00 PM - 2:45 PM

Hosted by BBH

BFI Southbank: Stage One South Block London SE1 8XT




In an industry chasing difference, do we really understand how to achieve it? Join Kate Murphy and Damola Timeyin for an exploration into the creative process and the impact of context, bias and data analysis on creating ideas that make a difference.

Key takeaways:

  • Learn how to design a new context
  • Understand your bias and learn how to manage it
  • Discover the truth in outliers, not trends

Venue & Location

BFI Southbank: Stage One

South Block
London, SE1 8XT





Social Media Week

2:00 PM - 2:45 PM

In Pursuit of the Idea: The Marginalisation of Creativity

#SMWPursuitOfTheIdea






  • Kate Murphy

     

    Kate Murphy

    Senior Creative

    BBH

    kate_e_murphy
  • Damola Timeyin

     

    Damola Timeyin

    Strategist

    BBH

    Damola