What is growth hacking? An alternative to marketing or just about conversion rate optimisation? Is it completely legal and is it only for coders?
This masterclass is for anyone working in a role related to company growth. You’ll explore why growth hacking has become one of the bigger buzz terms of 2015 and how a number of highly successful startups have used growth hacking techniques to achieve unprecedented levels of success.
We’ll look at a variety of different growth hacks, tips and tricks that cleverly utilise data, technology and behavioural science across acquisition, conversion, retention, advocacy and the product.
You can expect to learn:
- growth hacking and its origins
- a range of growth hacking tips and tricks to be applied to your business
- what 3rd party tools to use and when