Over the next 12 months we’ll see an explosion of innovation in the marketing sector as nascent AI, virtual voice assistant and context-aware tech begin to mature. The world this innovation is creating is one where advertising and branding are increasingly invisible.
Far from resisting this, brands should want to disappear: the more seamlessly you’re integrating into consumers’ everyday lives, the more effective you’ll be at targeting their needs and anticipating their intentions. The result? You become as indispensable to them as Google Maps or Snapchat.
Questions that will be addressed:
- How can brands employ AI technology for customer service, customer acquisition, advertising and content creation?
- How will innovation in mobile, geolocation and digital out-of-home tech enable brands to target previously invisible consumer moments?
- How are personal digital assistants such as Amazon’s Alexa transforming consumer search, discovery and purchase behaviour?