Jump Right In! Adopting New Platforms before Reporting Metrics

3:45 PM - 4:30 PM

Hosted by VaynerMedia

BFI Southbank: Stage Two South Block London SE1 8XT




This session will NOT be available on SMW Insider Live or OnDemand.

Marketers are known for pushing the envelope and leveraging innovative tactics to reach consumers. In the quest for consumer attention, it may be strategic for brands to adopt platforms that have large consumer following and ranked highly in the app store, even if those platforms, don’t yet have a robust reporting platform for brands. This is cyclical, consumer attention makes a platform popular and then the platform develops back end reporting tools to match what marketers have come to expect from channels with paid ads or sponsorship.

Meghann Barber, Associate Director of VaynerMedia’s influencer marketing team will collaborate with Chris Lambert, Senior Digital Business Partner and Influencer Manager, Northern Europe at Johnson & Johnson and cover what is possible now via highly developed platforms with robust reporting and contrast with less measurable tactics such as leveraging influencers posting about your brand on Instagram or Snapchat.


Venue & Location

BFI Southbank: Stage Two

South Block
London, SE1 8XT





Social Media Week

3:45 PM - 4:30 PM

Jump Right In! Adopting New Platforms before Reporting Metrics

#SMWmetrics






  • Meghann Barber

     

    Meghann Barber

    Associate Director, Influencers

    VaynerMedia

    meghannmbarber
  • Chris Lambert

     

    Chris Lambert

    Senior Digital Business Partner and Influencer Manager, Northern Europe

    Johnson & Johnson

    lambsenglish