3:45 PM - 4:30 PM
Hosted by VaynerMedia
BFI Southbank: Stage Two South Block London SE1 8XT
This session will NOT be available on SMW Insider Live or OnDemand.
Marketers are known for pushing the envelope and leveraging innovative tactics to reach consumers. In the quest for consumer attention, it may be strategic for brands to adopt platforms that have large consumer following and ranked highly in the app store, even if those platforms, don’t yet have a robust reporting platform for brands. This is cyclical, consumer attention makes a platform popular and then the platform develops back end reporting tools to match what marketers have come to expect from channels with paid ads or sponsorship.
Meghann Barber, Associate Director of VaynerMedia’s influencer marketing team will collaborate with Chris Lambert, Senior Digital Business Partner and Influencer Manager, Northern Europe at Johnson & Johnson and cover what is possible now via highly developed platforms with robust reporting and contrast with less measurable tactics such as leveraging influencers posting about your brand on Instagram or Snapchat.
Venue & Location
BFI Southbank: Stage TwoSouth Block
London, SE1 8XT