This session will feature three short presentations followed by a Q&A discussion that will explore the best ways for brands to embrace Social Advertising in their everyday activities.
Everyday moments happen on Twitter at scale and represent a huge opportunity for brands to connect with audiences in relevant and meaningful ways, on mobile and in the moment. Learn how to identify and plan for your everyday brand moments on Twitter.
Speaker: Tariq Slim, Strategic Partnerships, Twitter UK
The Right Moment
How to choose the right moments to advertise socially: deciding what to advertise and to whom at the right moment. A look back at the types of content that we have created – campaign and reactive – and then chosen to put social media ad spend behind.
Speaker: Selena Harrington, Head of Digital Market UK, Microsoft
Reinventing Advertising for Social Media: It’s not about You
Social Media is forcing reinvention of every marketing decision–new goals, new messages, new channels, new metrics, new timelines, new analytics. Marketers have to embrace experimentation, creating learning environments that support quick execution, rigorous analysis and continuous improvements of results. Success begins by earning users’ trust by telling their stories, not yours.
Speaker: Roy Jacques, Managing Director, Marketwired, powered by Sysomos