How do you know what good looks like for social marketing? Are you measuring what matters?
It’s not enough to simply be “on” social. Getting a bunch of fans or followers is old hat. This is the era of analysis, insights, and optimization – and the organizations that understand and implement a robust social strategy will leave those that don’t in the dust. Join Neil Morgan, Luca Benini and Robin Caswell for a discussion how to identify, measure, and act on the key metrics for your brand and get the latest insights into how top UK brands are performing on social..
The session will include a live panel discussion with our some of our clients social on what KPIs they use to measure and define success in social marketing and how they distribute it across all the stakeholders in their organization. The panel will feature;
Robin Grant – Founder & Global MD, WeAreSocial
Dan Bowsher – Strategic Lead for Social Media Comms, Vodafone
Hannah Newbould – Senior Social Media Exec, BooHoo.com
Tina Hobart – Customer & Web Relations Manager, Premier Inn
Following the panel, Robin Caswell will share the latest Social Insights for the UK including benchmarks and top social brands for content, care and advertising.
We will close with a some predictions for 2015, and a look at some of the things trending for SMW14 this week.