#SMWLDN

31 OCT - 1 NOV




Lies, Damned Lies, and Social Statistics: Why Raw Data Can Tell the Wrong Story, And Why That Matters

Hosted by Ogilvy and The National Gallery

  • Monday, September 14, 2015

  • 9:00 AM - 9:30 AM

  • Venue: Sainsbury Wing Theatre, The National Gallery

  • Category:



From automated sentiment analysis to gender demographics, so much social data makes wrong assumptions that can lead to the wrong recommendation and ultimately the wrong outcome for a brand. In this talk we explore some of these common pitfalls and also explain how Social Insight can get past these hurdles to deliver real-world wisdom.



Social Media Week

Lies, Damned Lies, and Social Statistics: Why Raw Data Can Tell the Wrong Story, And Why That Matters

September 14, 2015 - 9:00 AM - 9:30 AM

Hosted by Ogilvy and The National Gallery




Karin Robinson

Karin Robinson

Associate Director, OgilvyOne