Listen, Analyze, Inform: Pulling Human Insights from Online Interactions

2:00 PM - 2:45 PM

Hosted by Ready Set Rocket

BFI Southbank: Stage Two South Block London SE1 8XT




This session will NOT be available on SMW Insider Live or OnDemand.

There are more means of communication today than ever before. Conversations that were previously restricted to a few key channels now exist in countless places in the digital space. The interactions happening behind our screens are constantly redefining how we think about communication, which in turn, forces brands to rethink the ways in which they’re engaging with consumers and learning from those interactions.

The volume of conversations online requires brands to have a strategic approach to how they collect, analyze, respond and learn from the information that’s pouring in. It’s not enough to use social listening to inform social messaging. Today’s brands must also be able to apply what they’re learning to the rest of their marketing funnel. How do these insights affect other channels and the overall health of their brand? How can we use this knowledge to move people through the funnel?

Alex Lirtsman, Co-founder & Chief Strategist at Ready Set Rocket, will lead a talk on social listening, social analytics and their impact on the customer journey. He’ll tackle how today’s marketers are mining human insights from data and using that knowledge to effectively communicate with modern consumers, the role of social in driving bottom line ROI, how to effectively structure teams that can generate quality content and how to leverage past data to understand current trends and inform future decisions.

Learning Outcomes:

  • An analyzation and explanation of current social analytics and measurement platforms and how they’re being leveraged by modern marketers
  • An understanding of the role social plays in driving ROI for different brands
  • The importance of cross-functional teams and how agencies can structure themselves for success in the social world
  • How to accurately leverage past data when making future decisions

Venue & Location

BFI Southbank: Stage Two

South Block
London, SE1 8XT





Social Media Week

2:00 PM - 2:45 PM

Listen, Analyze, Inform: Pulling Human Insights from Online Interactions

#SMWListenAnalyzeInform






  • Alex Lirtsman

     

    Alex Lirtsman

    Principal

    Ready Set Rocket

    alirtsman