Love Island: How to Handle a Hit

2:00 PM - 2:45 PM

Hosted by ITV PLC

BFI Southbank: Stage One South Block London SE1 8XT




Every now and again something comes along that captures the public’s imagination on social media and surpasses all expectations. This is the case with Love Island. The ITV2 show that’s breaking social and digital records for ITV and counts Stormzy, Liam Gallagher and Adele among its fans. In this panel we discuss how to handle a hit.

Audience takeaways:

  • Digital strategy – planning for the unknown
  • How to control the conversation
  • How social can drive viewing
  • Using social to drive sales
  • How to deal with demand

We will be joined by members of digital, commercial, production and a very special guest!


Venue & Location

BFI Southbank: Stage One

South Block
London, SE1 8XT