Love Island: How to Handle a Hit

2:00 PM - 2:45 PM

Hosted by ITV PLC

BFI Southbank: Stage One South Block London SE1 8XT




Every now and again something comes along that captures the public’s imagination on social media and surpasses all expectations. This is the case with Love Island. The ITV2 show that’s breaking social and digital records for ITV and counts Stormzy, Liam Gallagher and Adele among its fans. In this panel we discuss how to handle a hit.

Audience takeaways:

  • Digital strategy – planning for the unknown
  • How to control the conversation
  • How social can drive viewing
  • Using social to drive sales
  • How to deal with demand

We will be joined by members of digital, commercial, production and a very special guest!


Venue & Location

BFI Southbank: Stage One

South Block
London, SE1 8XT





Social Media Week

2:00 PM - 2:45 PM

Love Island: How to Handle a Hit

#SMWITV






  • Montana Brown

     

    Montana Brown

    Reality Star

    Love Island

    MontanaRoseB
  • Tom Gould

     

    Tom Gould

    Executive Producer

    ITV plc

    tomgould
  • Claire Heys

     

    Claire Heys

    Director of Commercial Brand Partnerships

    ITV

    itv
  • Paul Kanareck

    Moderator

    Paul Kanareck

    Group Director of Online

    ITV plc

    itv
  • Janine Smith

     

    Janine Smith

    Head of Digital Entertainment

    ITV plc

    instant_j9