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Dave Bedwood is a Creative Partner at The & Partnership London where he oversees the creative work across the full Lexus portfolio. Dave wrote the idea of using an AI to create the film script for the new ES campaign. Inspired by intuitive features of the car which make it a true partnership between man and machine. In a former life Dave started his own creative agency in 2004 called Lean Mean Fighting Machine, within four years it was named Agency of the Year at the Cannes International advertising awards.

Kate Levchuk is a Transhumanist & AI Blogger for Forbes. Excited about technology and its power to improve human species and restore the environment.

Reece is an experienced industry professional and regular industry blogger and thought leader in AI. Reece is experienced in machine learning, data science and artificial intelligence. He is the creator of Bot Fitness and SantaBot both of which gained recognition in F8 and London Tech Week, Reece is also a contributing editor to ChatBots Magazine.

Alex puts his diverse experiences of creative arts, film making, live event production, digital marketing and project delivery to formidable effect to deliver ground breaking campaigns for a long roster of well-known brands including Sky, Honda, Argos and Adobe. With his deep expertise within both the creative and technical spheres, he is ideally placed to ensure the delivery of exceptional work, deftly balancing the often opposing elements of potential and reality to maximise resource and timescale. Alex’s naturally collaborative, open, honest and inquisitive management style, coupled with his ferocious appetite to push the envelope of possibility both challenges, but also brings out the very best in those who work around him. Always in search of what is next and skilfully pushing boundaries in order to get there he has the essential insight to develop award winning creative technological campaigns.

Job role: Lexus ES AI
As project lead, Alex was responsible for working closely with the team to establish the ‘rules of engagement’ for the project around what training data would be made available to the AI. As the project progressed Alex was then responsible for liaising with the various partners involved in the project including the vital involvement and findings derived from MindX’s research work into the nature of intuition and characteristics of intuitive individuals. Where gaps emerged in the training data which risked compromising the final output, Alex worked with the team to identify and secure additional training sources to ensure the most reliable and appropriate knowledge base. As the project moved towards the output phase, Alex then led the work to ensure that the underlying findings of the project were captured in an accessible form to act as best practice guidance for future work as well as the actual script output itself.

Will Nutbrown is an experienced multi-disciplinary technologist with unique experience across a diverse range of fields including Artificial Intelligence, highly available systems architecture, interactive software development and solutions architecture for complex systems. Specialising in and drawn to unusual and challenging projects, Will has worked globally to lead the design, development and delivery of a number of bespoke technology solutions across industries from media and entertainment to education and finance.

Job role: Lexus ES AI
As technical lead, Will was responsible for the identification of appropriate technologies and development of the system architecture in order to deliver the project requirements. Will then led the development team throughout the project and managed external supplier relationships. The project was somewhat unique in terms of the sheer volume of data generated by the analysis of the award winning adverts which necessitated the development of a customised data storage solution and data workflow to ensure efficient data sharing and transfer between the various components of the project. The project was run on a continuous delivery basis as far as possible such that it was possible to examine at least basic output from the AI very early on in the project to identify any issues with either the workflow or training data and make timely adjustments.

Michael Tripp has worked with Lexus for over twenty years and is the General Manager and brand advocate for Lexus Europe, he is proud to have worked for the company in key territories including the US, Japan and Europe. Michael is responsible for leading a multinational team, deploying resources, tools and talent to establish and expand the Lexus brand in new and developing markets.

Well known for his passion, creativity and problem-solving skills, Michael takes his ideas and visions and transforms them into reality. He has been instrumental in some of the brand’s largest projects. Recent innovations from Lexus include Lexus SLIDE and Lexus Sport Yacht where Michael successfully lead the brand to push boundaries of technology, design and innovation to make the impossible possible.