With Twitter advertising increasing 97% year on year in 2014, Twitter campaigns are now a primary feature of marketing strategies around the world. But many still struggle to understand and measure the true value of Twitter as a media channel.
This keynote presentation will highlight the true value Twitter has to offer from an earned media standpoint, and our panel will discuss the future of paid social media.
Presentation: True Value Of Twitter Earned Media
Key speaker: Javier Buron, Co-founder and CEO of SocialBro
Panel Topic: The Future Of Paid Social Media
Panel guests: Featuring Simon Preece, Founder of SLP Consulting (former Head of Social at Sainsbury’s), Greg Allum, Social Media Manager at British Gas, Alex Packham, Founder of ASTP, Tom Ball, Director of Digital at Immediate Future, Flora Busby, Social Media Manager at Barclaycard and Sarah Groarke, Managing Director, Snackmedia.
- How to collect insight from Twitter data and translate into actionable intelligence
- How to use data to enrich audience profiles
- Understanding and measuring the value of earned media on Twitter
- Boost the relevancy and performance of Twitter campaigns
- How to drive revenue from your Twitter activity
Who should attend: Agencies as well as Brand, Marketing, Digital, Media and Social Media professionals.
18.30 – Welcome drinks and registration
18.45 – Presentation: Maximise And Reveal The True Earned Media Value Of Twitter Marketing, keynote session with Javier Burón, Co-founder & CEO of SocialBro
19.00 – Panel discussion: The Future of Paid Social Media
20.15 – Drinks and networking