This session will NOT be available on SMW Insider Live or OnDemand.
McDonald’s has been an integral part of the UK high street since 1974, but on Social there wasn’t enough positive conversation around the brand. Working hard to be the UK’s best loved restaurant company doesn’t come easy, so join William Bonaddio (acting Social Media Editor-in-Chief) as he takes you through how McDonald’s have created an integrated strategy to ensure that every social interaction leaves people a little happier.
- How OMD created a customer-first social strategy for one of the world’s biggest brands
- Delivering creative consistency when working with multiple agencies
- Creating content built to generate positive conversation