McDonald’s: Making Sure Every Social Interaction Leaves People a Little Happier

3:15 PM - 3:40 PM

Hosted by OMD UK

BFI Southbank: Stage Two South Block London SE1 8XT




McDonald’s has been an integral part of the UK high street since 1974, but on Social there wasn’t enough positive conversation around the brand. Working hard to be the UK’s best loved restaurant company doesn’t come easy, so join William Bonaddio (acting Social Media Editor-in-Chief) as he takes you through how McDonald’s have created an integrated strategy to ensure that every social interaction leaves people a little happier.

Audience takeaways:

  • How OMD created a customer-first social strategy for one of the world’s biggest brands
  • Delivering creative consistency when working with multiple agencies
  • Creating content built to generate positive conversation

Venue & Location

BFI Southbank: Stage Two

South Block
London, SE1 8XT













Social Media Week

3:15 PM - 3:40 PM

McDonald’s: Making Sure Every Social Interaction Leaves People a Little Happier

#SMWOMD






  • William Bonaddio

    William Bonaddio

    Acting Social Media Director Editor-in-Chief

    OMD UK

    wbonaddio
OMD UK

Hosted by: OMD UK