#SMWLDN

31 OCT - 1 NOV




NETWORKING LUNCH (OFFSITE): Measuring Influence: Beyond Reach

Hosted by Edelman

  • Friday, November 16, 2018

  • 1:15 PM - 2:30 PM

  • Venue: Edelman UK

  • Category: Data Decision Making



This lunch session takes place OFFSITE at Edelman’s office and available to SMW Passholders ONLY.
PRE-REGISTRATION is required via the Attendee Guide which was sent through email on 1 November.
SEATING IS LIMITED TO 150 PEOPLE. This presentation will not be video captured or live streamed.

For influencer work that drives ROI, from product marketing to public affairs, we need to go beyond follower counts. What is influence, actually? And how can we measure it? Philip Trippenbach, Head of Influencer at Edelman UK, will discuss a data-driven approach to influence that combines art & science, online and offline influence into a complete framework for applying the right kind of influence to your communications challenge.

Event Location



Social Media Week

NETWORKING LUNCH (OFFSITE): Measuring Influence: Beyond Reach

November 16, 2018 - 1:15 PM - 2:30 PM

Hosted by Edelman




Philip Trippenbach

Philip Trippenbach

UK Head of Influencer, Edelman

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