With a quarter of all UK digital ad spend going to social networks in 2018, the consistent rise in investment in social advertising shows no signs of slowing down. But despite this, justification of social advertising spend is a constant challenge for the social marketer. And with the introduction of GDPR, the fallout of the Cambridge Analytica scandal, and the ongoing Google/Facebook duopoly, measuring the effectiveness of your social advertising spend has never been more difficult.
In this session, Anthony Macro, Head of Social Advertising at digital agency Croud, will walk you through the limitations that exist in this area, as well as the technology you can use to help overcome these challenges to drive cross-channel efficiency. Ultimately he will attempt to answer the key question for any social marketer: should you fight against the constraints of the walled garden, or build your marketing plan within these walls?
Attend this session and learn:
- How to understand the tools and techniques available to measure your social advertising activity
- How to overcome the limitations involved in measuring paid social to drive cross-channel efficiency
- How to use data to make better, more informed decisions, and supercharge your social advertising campaigns
- How to justify your social advertising spend internally