When Did Media Kill Social Media: The 10 New Rules for Winning

1:30 PM - 1:55 PM

Hosted by BBH

BFI Southbank: Stage One South Block London SE1 8XT




In the age of ‘all data everything’ we are overwhelmed with metrics and measurements on every platform, piece of content and behaviour. This has many benefits to brands and content creators as we discover how to optimise our output, what works and where to invest. Brands spent $27 billion buying media on Facebook in 2016, a 57% year on year increase. This rise and rise of paid media on social, along with the metrics, kpis and jargon that come with it is suffocating creativity in digital marketing and wasting brands money.

Combined with the marketing shift to short termism has led us to measure efficiency over effectiveness. We’re looking for immediacy rather than impact, reach over resonance and prioritising a ‘2 second 50% in view’ view over a genuine reaction. The reason attention spans are so low is that people are utterly indifferent to ads. Therefore brands in to declare war on indifference and grab peoples attention. Brands should focus on making content, not adverts that are non consensual and peer-to-peer.

BBH LIVE take you through their 10 commandments for how to cut through and bring the social back to social media.


Venue & Location

BFI Southbank: Stage One

South Block
London, SE1 8XT













Social Media Week

1:30 PM - 1:55 PM

When Did Media Kill Social Media: The 10 New Rules for Winning

#10rulesforsocial






  • Ben Shaw

    Ben Shaw

    Head of BBH Live

    BBH

    benshaw
BBH

Hosted by: BBH

Bartle Bogle Hegarty (BBH) is a full service global creative agency network for the digital age rooted in difference, well we call it 'zagging.'