Why Metrics Matter: Understanding the Real Business Value of Scientific Measurement

9:30 AM - 9:55 AM

Hosted by Facebook

BFI Southbank: Stage One South Block London SE1 8XT




Measuring true business value is one of the biggest challenges marketers and brands face. Selecting the right method and model has never been more important in understanding the customer journey and running successful advertising campaigns.

In this talk Kathy Dykeman, Head of Marketing Science for Northern Europe will walk you through everything you need to understand about how people-based measurement can be a be a marketers best friend.

Audience takeaways:

  • A working understanding of people-based measurement
  • How to optimize for business outcomes as opposed to proxy metrics
  • How to measure success

Venue & Location

BFI Southbank: Stage One

South Block
London, SE1 8XT





Social Media Week

9:30 AM - 9:55 AM

Why Metrics Matter: Understanding the Real Business Value of Scientific Measurement

#SMWMetricsMatter






  • Kathy Dykeman

     

    Kathy Dykeman

    Director, Northern Europe & Global Accounts Marketing Science

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