9:30 AM - 9:55 AM
Hosted by Facebook
BFI Southbank: Stage One South Block London SE1 8XT
Measuring true business value is one of the biggest challenges marketers and brands face. Selecting the right method and model has never been more important in understanding the customer journey and running successful advertising campaigns.
In this talk Kathy Dykeman, Head of Marketing Science for Northern Europe will walk you through everything you need to understand about how people-based measurement can be a be a marketers best friend.
- A working understanding of people-based measurement
- How to optimize for business outcomes as opposed to proxy metrics
- How to measure success
Venue & Location
BFI Southbank: Stage OneSouth Block
London, SE1 8XT