New Creative Opportunities for a Video First World

10:00 AM - 10:30 AM

Hosted by Facebook

BFI Southbank South Block London SE1 8XT




Video has come to mobile. People around the world love video and it’s rapid growth is threatening to displace text and images as the way that people love to express themselves.

This presents new challenges for advertisers and their creative agencies. Video in the mobile feed might look like TV advertising, but it’s consumed in a different way, calling for new types of narratives, editing and production techniques.

Platform innovation is opening up a diverse set of video opportunities for brands, from live video spectaculars to Instagram video stories. What does this mean for the future of creative and how can we deliver exciting and effective advertising in a video first world?

In this talk, Ian Crocombe from Facebook Creative Shop, will explore the latest wave of video first creative and share some the learnings from the Creative Shop team.


Venue & Location

BFI Southbank

South Block
London, SE1 8XT













Social Media Week

10:00 AM - 10:30 AM

New Creative Opportunities for a Video First World

#SMWVideoFirst






  • Ian Crocombe

    Ian Crocombe

    Regional Head of Creative Shop

    Facebook

    iancrocombe
Facebook

Facebook