#SMWLDN

31 OCT - 1 NOV




Next Generation Social Media Insights

Hosted by Crimson Hexagon

  • Wednesday, September 24, 2014

  • 8:00 AM - 10:00 AM

  • Venue: Institute of Directors

  • Category:



How we collect, analyse and activate social media data is evolving at a staggering rate. Not too long ago the act of “listening” to understand conversation volume, sentiment and topics was considered best practice and a competitive advantage. But in today’s real-time, personalised and programmatic marketing landscape competitive advantage is gained by through a deeper understanding of the target audience(s). Welcome to the next generation of social media insights. This is a world where machine learning, brand affinities and interest based segmentation allow brands to build out robust data informed customer archetypes, map customer experiences against customer journeys and identify potential purchase behaviour.

An event for anyone with an interest in using data to gain business insights: especially driven by online and social media data.

Organised by Crimson Hexagon, a social listening / analytics software company, this event looks at how social media data can be used to better understand your customers, their opinions, their communities, and even inform your comms strategy through identifying trending user-generated content.

Keynote speaker: Kohlben Vodden, StoryScience, on how businesses can achieve ‘Next Generation Consumer Insights’.

Other speakers, from Crimson Hexagon: Luke Moore (EMEA Sales Director), and John Donnelly (SVP Sales & Marketing).



Social Media Week

Next Generation Social Media Insights

September 24, 2014 - 8:00 AM - 10:00 AM

Hosted by Crimson Hexagon




Luke Moore

Luke Moore

European Sales Director, Crimson Hexagon

Kohlben Vodden

Kohlben Vodden

Co-Founder, StoryScience

Tom Whitney

Tom Whitney

Presales Manager, EMEA, Crimson Hexagon

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