How we collect, analyse and activate social media data is evolving at a staggering rate. Not too long ago the act of “listening” to understand conversation volume, sentiment and topics was considered best practice and a competitive advantage. But in today’s real-time, personalised and programmatic marketing landscape competitive advantage is gained by through a deeper understanding of the target audience(s). Welcome to the next generation of social media insights. This is a world where machine learning, brand affinities and interest based segmentation allow brands to build out robust data informed customer archetypes, map customer experiences against customer journeys and identify potential purchase behaviour.
An event for anyone with an interest in using data to gain business insights: especially driven by online and social media data.
Organised by Crimson Hexagon, a social listening / analytics software company, this event looks at how social media data can be used to better understand your customers, their opinions, their communities, and even inform your comms strategy through identifying trending user-generated content.
Keynote speaker: Kohlben Vodden, StoryScience, on how businesses can achieve ‘Next Generation Consumer Insights’.
Other speakers, from Crimson Hexagon: Luke Moore (EMEA Sales Director), and John Donnelly (SVP Sales & Marketing).