This is an independently organized event and not part of the official program. HQ passholders must register separately if they wish to attend.
90% of transactions still occur offline. While social media advertising is increasing, there are many challenges to proving the value of this as channel for offline as well as online sales. Communication is becoming multi-channel and the solution to the clicks and mortar conundrum is machine-learning. Join Performics and our expert panelists as we discuss how businesses are addressing this challenge to demonstrate the worth of social as a channel to drive footfall and sales by tying back to actual ad exposures.