Online to Offline: Clicks and Mortar

9:30 AM - 10:30 PM

Hosted by Performics

Performics Office - London 63 Turnmill Street London EC1M 5RR

This is an independently organized event and not part of the official program. HQ passholders must register separately if they wish to attend.

90% of transactions still occur in traditional bricks and mortar stores. While social media advertising is increasing, there are many challenges to proving the value of this as a channel for offline sales as well as online. Communication is becoming multi-channel and the solution to the clicks and mortar conundrum is machine-learning. Our panel will talk about how businesses are addressing this challenge to demonstrate the worth of social media as a channel to drive people in-store and tying that to actual ad campaign exposures.

Venue & Location

Performics Office - London

63 Turnmill Street
London, EC1M 5RR