Paid Media for the Socially Awkward: Planning, Producing and Executing with Confidence

11:45 AM - 12:30 PM

Hosted by SOCIALDEVIANT

BFI Southbank: Stage Two South Block London SE1 8XT




This session will NOT be available on SMW Insider Live or OnDemand.

The world of paid social media has opened up a whole new world of creative and targeting opportunities for brands. Custom lists, local buys, national filters, and more, provide limitless potential for what we can achieve.

But it’s not always clear on how to best use these paid tools to our benefit.

In fact, changing formats, endless targeting options, unclear standards and fluctuating creative requirements can often cause brands to stumble their way through the paid social media landscape.

This workshop will help you transform from socially awkward to socially confident in your paid media decisions, focusing on merging strategy with the right creative approach.

In this session, Linda Johnson, President of SOCIALDEVIANT, will teach you how to:

  • Show up naturally and effectively with your audiences, creating clear mutual value
  • Make the right budget decisions and identify expected return
  • Use platform nuances to your benefit
  • Create and execute impactful campaigns

Venue & Location

BFI Southbank: Stage Two

South Block
London, SE1 8XT





Social Media Week

11:45 AM - 12:30 PM

Paid Media for the Socially Awkward: Planning, Producing and Executing with Confidence

#SMWSocialConfidence






  • Linda Johnson

     

    Linda Johnson

    President

    SOCIALDEVIANT

    lindanjohnson