‘If a product or service doesn’t work then social media – no matter how good the content is – is only going to make things worse’. GDS, the UK’s Government Digital Service (https://www.gov.uk), discuss the role of social media and content when the engagement model shifts from marketing to usability.
From Persuasion to Usability: Content as Units of Delivery
Hosted by Government Digital Service
Event Location
Event Speakers
Georgina Goode
Senior Director of Digital, Boeing
Georgina Goode
Senior Director of Digital, Boeing
Georgina is Senior Director of Digital at Boeing. She oversees the digital transformation of the Communications function globally with a remit that covers data and web strategy, performance marketing, social media, organic and paid content and analytics. She leads Boeing’s Digital Center of Excellence designed to build digital capability and skills across the Function. Prior to this she was VP, Group Strategy Director at Havas Chicago, where she led the North American strategic efforts for Socialyse.
Before her transition to the States, Georgina was a former advisor on digital engagement strategy to UK government and 10 Downing Street. Her role in the UK’s internationally acclaimed Government Digital Service (a team within Cabinet Office tasked with transforming UK government services) included digital strategy, content, risk management, channel operations and building digital skills across the UK civil service.
She’s a spokesperson for best practice digital engagement strategy as part of wider business transformation which includes advising a number of international governments, banks and energy companies; plus is author of HM Government’s Social Media Playbook.
Prior to joining the Government, Georgina was Board Director at marketing agency Kindred. There she established the agency’s award-winning social media division for clients including The National Lottery, IKEA and ‘make mine Milk’. She has over 13+ years’ experience in digital marketing in both the public and private sectors covering all aspects of paid, earned and owned media.
She was one of the early members and mentors of Bloom – a London-based networking group for women in the communications industry. She continues to push the agenda of encouraging more women into digital and technology roles; is VP of Policy & Engagement for Boeing’s Women Inspiring Leadership Group and Board Advisor to mBolden, Chicago.
