#SMWLDN

31 OCT - 1 NOV




From Persuasion to Usability: Content as Units of Delivery

Hosted by Government Digital Service

  • Tuesday, September 15, 2015

  • 11:30 AM - 12:00 PM

  • Venue: Main Stage, B1 at Victoria House

  • Category:



‘If a product or service doesn’t work then social media – no matter how good the content is – is only going to make things worse’. GDS, the UK’s Government Digital Service (https://www.gov.uk), discuss the role of social media and content when the engagement model shifts from marketing to usability.

Event Location



Social Media Week

From Persuasion to Usability: Content as Units of Delivery

September 15, 2015 - 11:30 AM - 12:00 PM

Hosted by Government Digital Service




Georgina Goode

Georgina Goode

Senior Director of Digital, Boeing