How to Plan a Killer Global Social Strategy

2:00 PM - 2:45 PM

Hosted by Webcertain

BFI Southbank: Stage Two South Block London SE1 8XT

This session will NOT be available on SMW Insider Live or OnDemand.

Company execs are enthusiastic about the development of social media and have an appetite for more. In fact, they‘ve made further expansion into international markets a top strategic priority.

The only thing is this: How to approach it? How to tackle the transition from a single-language social presence into one that accounts for multiple markets, languages and platforms? Pulling social off globally is no easy feat, but there are few steps you can take to build your strategy from the ground up..

  • Getting the C-Suite Onboard
    • Without full support and participation from those holding the purse strings, your enthusiasm for expanding the company’s social footprint will only take you so far
  • Select Your Markets Wisely
    • So you want to stun the world’s social media users all at once? Here’s a fair warning: It’s a fool’s errand. You need tangible metrics to guide you through your social expansion
      • Exercise: We’re present a brand profile, their objectives and resources and ask the audience to lay out an initial (basic) plan based on a variety of metrics.
  • Assemble a Global Social Media Team
    • What roles do you need to fill for the markets you set out to localise for? Which traits should you look for in prospective and existing employees when assembling a multilingual social dream team?
  • Listen (Know Your Audience)
    • A multilingual listening strategy, when properly managed, is arguably the single most important aspect of planning your global social strategy
  • Define Objectives
    • What are you trying to achieve? Set clear goals to bring accountability to your social programs and the teams working on them
      • Exercise: A 4-Step Template for Defining Global Social Media Objectives (Social Mission, Global Objectives, Importance Score, Specific Goals for Each Market)
  • Choose Channels & Organise Them
    • Which channels can best help you reach your objectives – and why? And how are you going to structure it all? Localisation x globalization solutions.

Venue & Location

BFI Southbank: Stage Two

South Block
London, SE1 8XT

Social Media Week

2:00 PM - 2:45 PM

How to Plan a Killer Global Social Strategy


  • Daiana Damacus


    Daiana Damacus

    Social Media Executive


  • Felipe Rossi


    Felipe Rossi

    Social Media Manager