Process vs. People: Everything You Need to Know About Influencer Marketing

11:15 AM - 11:40 AM

Hosted by theAmplify

BFI Southbank: Stage One South Block London SE1 8XT




Influencer Marketing has become a staple of the digital media mix, however, it does not inherently function in a smooth and efficient manner. People aren’t enough, it takes process. So, how are tech platforms (like theAmplify) enabling more efficient, and more effective, influencer campaigns for brands?

In this session, Justin Rezvani, Founder and CEO of theAmplify, will discuss:

  • Content creation: how to streamline communication with brands/influencers, automatically migrate influencer content, and use Influencer Chatbots to scale 1:1 communication.
  • Closing the conversion loop: using paid media to market test, optimize, and boost content to exploit the full value of influencer campaigns (as the value of content production is often overlooked).
  • The ideal role of people: free up human experts to focus only on the things tech cannot do better: serving as content consultants to facilitate influencers expressing campaign strategy in an authentic (not ‘addy’) voice, and offering white-glove service to clients as a resource for explaining what campaign information means — not just relaying it.

Venue & Location

BFI Southbank: Stage One

South Block
London, SE1 8XT













Social Media Week

11:15 AM - 11:40 AM

Process vs. People: Everything You Need to Know About Influencer Marketing

#SMWProcessvPeople






  • Justin Rezvani

    Justin Rezvani

    Founder & CEO

    theAmplify

    justinrezvani
theAmplify

Hosted by: theAmplify