It is well documented that consumers are increasingly buying into brands that stand for more than just profit gains and that brands with an authentic, well communicated purpose consistently outperform others. The rise in ‘belief buying’ is a real consumer trend as is the expectation that brands have the opportunity to be a real force for good in the world.
Clearly communicating your company’s social efforts is more important than ever. In this session, National Geographic shares insights the past year of how the brand embraces social platforms in surprising ways to engage millions of consumers in its brand purpose; and we share examples of work from our global partners delving into the devices & strategies that deliver results.
Attend this session and learn:
- How social media can be a force for good in the world
- Key principles of telling your purpose driven stories on social
- How the right partnerships can super charge your storytelling