#SMWLDN

31 OCT - 1 NOV




Rising Stars: A Conversation with Kate Peregrine, Dyson

Hosted by Social Media Week

  • Thursday, October 31, 2019

  • 2:40 PM - 3:00 PM

  • Venue: QEII Centre: Brand Leaders Stage (in Exhibitor Hall)

  • Category: Future of Brands



In just three years at Dyson, Kate has risen from the role of global commercial manager of personal care to be the global head of social media. During this time, she successfully identified a gap in the business and filled it through creating a new social media function that leverages social listening insights and influencer relationships and effectively and brings together paid, owned and earned social to further develop the Dyson community.

Hear from Kate during an interview on the Brands Leader stage where she’ll underscore her commitment to a ‘learn quickly, fail fast’ approach to better knowing yourself as a marketer and your business and driving positive impact. She’ll also offer her thoughts on the industry as it stands today and projections as to what the future holds.

Event Location



Social Media Week

Rising Stars: A Conversation with Kate Peregrine, Dyson

October 31, 2019 - 2:40 PM - 3:00 PM

Hosted by Social Media Week




Kate Peregrine

Kate Peregrine

Global Head of Social Media, Dyson

Leisha Santorelli

Leisha Santorelli

Senior Journalist & Reporter, BBC