#SMWLDN

31 OCT - 1 NOV




Rising Stars: A Conversation with Melissa Weston, Zalando

Hosted by Social Media Week

  • Friday, November 1, 2019

  • 10:30 AM - 10:50 AM

  • Venue: QEII Centre: Brand Leaders Stage (in Exhibitor Hall)

  • Category: Future of Brands



As Zalando’s UK and Ireland Marketing Lead, Melissa is charged with leading the full marketing budget, strategy planning and media buying for the two regions. After a year in the role, she’s successfully driven brand awareness in Ireland to a higher point than Zalando had seen in the last six years in the UK. This has been achieved through a combination of efforts including collaborations with local media partners, search campaigns, influencer campaigns, and speaking engagements.

Join Melissa for an interview on the Brand Leaders stage where she’ll discuss how she’s helped take Europe’s leading online platform for fashion to new heights, the challenges and rewards that come with spearheading such endeavors, perspective on our industry, and more.

Event Location



Social Media Week

Rising Stars: A Conversation with Melissa Weston, Zalando

November 1, 2019 - 10:30 AM - 10:50 AM

Hosted by Social Media Week




Amy Guttman

Amy Guttman

Journalist, Forbes & BBC

globalguttman
Melissa Weston

Melissa Weston

Marketing Lead - UK & Ireland, Zalando