SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.
From Generation X to Z and even the up and coming Generation Alpha, how are you future proofing your brand for the next generation of consumers? Technology is evolving the way we interact with consumers and future generations will expect the brands they spend time with to know them on a more human level and personalized level. Which strategies are necessary to firmly establish your brand as a coveted brand for next-generation consumers? What are brands doing today in order to build long-term brand value amongst and increasingly savvy and informed consumer?