SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.
With the social landscape constantly in flux, what worked yesterday may not longer cut the mustard, particularly with ever more sophisticated digital consumers.
At this roundtable session, we’ll talk about organic, paid, and earned customer acquisition strategies, and how the changes in social algorithms, user trends, and advertiser behaviour are dynamically affecting our ability to gain new customers.
We’ll talk tactics versus strategy, investing in creative and storytelling, Product Catalogues and eCommerce integration, Stories versus Feed, and what has been working (or not) for marketers around the table.