SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.
When has a limited budget affected your ability to deliver a campaign? Or rather, when hasn’t it? With a background as Global Digital Editorial Manager for Red Bull and before that working in the media for the BBC and ITN, Michi MacLennan (now Director for Social Media Strategy at MerchantCantos) have been making a living through telling stories that stand out – and being able to do so with tight resource. This roundtable will look at how to prioritise platforms, content types, and publishing schedules while dealing with difficult stakeholders and allowing ideas to flow.