SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.
Meet the CorpSumer*, a powerful segment of the population that are not only activists but loyalists and amplifiers for brands. CorpSumers pride themselves on their influence over others and use social media as their most trusted source to gather information about companies. Three quarters of CorpSumers report sharing positive company news on their social media (76%) while an identical group (74%) shares negative news. In addition, 71% have encouraged others to buy from a brand they believe in, and 73% have actively encouraged others to abandon a brand that they don’t believe in.
This roundtable invites participants to discuss which aspects of corporate reputation have the biggest impact on purchase behavior; strategies to earn the support of this new breed of micro influencer; and what the impact can be when brands choose to ignore CorpSumers in times of crisis.
*MWWPR CorpSumer™ Research Study was conducted by Wakefield Research among 1,000 UK consumers ages 15+ between July 24th and August 7th, 2018