SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.
What succeeds on social changes every day: algorithm changes, the rise of paid, the changes in platforms, new formats and new possibilities. But the one thing that doesn’t change, the one knight that will help you cut through the noise and conquer your KPI dragon, is the power of relatable human stories. In this roundtable, David Schneider draws on his experience as a writer for TV, films and social, to lead a discussion on what makes a successful story, how social helps or hinders good-storytelling, and whether that metaphor with the knight and the dragon is actually quite a bad one.