SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.
Budgets for data analytics initiatives are set to increase over the next three years despite many organisations claiming modest returns on analytics programmes. Leading organisations are competing on their analytics capabilities to use the insights to make decisions, build those decisions into operations, manage relationships with customers and even assess what types of people to hire.
How do we make better decisions using creative analysis when data volume and variety is increasing? Why are analytics initiatives failing and what can we do to increase their return on investment?
This session will explore marketing analytics, how they are being used, the pitfalls to avoid, and best practices. In a time when there is little ‘best practice’, learning from our peers becomes even more important.