SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.
Influencer marketing is a rapidly evolving marketing practice where best practices, regulations, and even the simple definition of an “influencer” is changing on an almost daily basis. Fraud, relationship disclosure and a general lack of understanding of the benefits of influencers threaten to stall the successful proliferation of influencers, from both the consumer and brand perspectives, before they have the chance to show their true benefit. Now is the ideal time for marketers to shape the use of influencers.
In this roundtable we’ll discuss these critical issues and how to solve for them, as well as examine the expectations that consumers have for the influencers they follow, so that influencer marketing can pivot to the stage where brands are reaping its benefits and proving an ROI.