SEATING IS LIMITED TO THE FIRST 20 PEOPLE. PRE-REGISTRATION is required via the Attendee Guide which can be found in your pass registration email confirmation. Roundtables will not be video captured or live streamed.
Influencers: A one-night stand or happily ever after? Sourcing influencers nowadays is much like online dating – you have to do a lot of swipe left before you find the right one for your brand. So, where do brands start and how do they find the best influencers? Just like RL dating it’s always better to be clear about what you’re looking for from the very start as it will focus your search and help you navigate the influencer landscape. Not all influencers will become committed partners, you might just want a one-night stand or a quickie – there’s no shame in that if it works for your brand. In this roundtable session we will look at the spectrum of influencers – from customers to celebs – to build a better understanding of the value they provide and how to choose the right influencer for your brand.