How Data Driven Creativity Will Be The Key To BuzzFeed’s Future Success

1:30 PM - 1:55 PM

Hosted by BuzzFeed

BFI Southbank: Stage One South Block London SE1 8XT




In less than a decade BuzzFeed has quickly become a cross-platform, global network for news and entertainment that generates nine billion content views each month.

As an entertainment studio and through properties such as Tasty and Bring Me they have pioneered new video formats and ways to experience content online. So how does BuzzFeed enrich the creative development process, where do they look for inspiration and how have they become a staple in the minds of big budget advertisers?

In this fireside conversation, we will hear from Richard Alan Reid – Executive Creative Director, BuzzFeed International – who will share some of the ways that BuzzFeed thinks about creativity.


Venue & Location

BFI Southbank: Stage One

South Block
London, SE1 8XT





Social Media Week

1:30 PM - 1:55 PM

How Data Driven Creativity Will Be The Key To BuzzFeed’s Future Success

#SMWBuzzFeed






  • Richard Alan Reid

     

    Richard Alan Reid

    Executive Creative Director & Executive Producer, International

    BuzzFeed

    RichardAlanReid
  • Rachael Steven

    Moderator

    Rachael Steven

    Senior Writer

    Creative Review

    rachaelsteven