The digital landscape is changing fast and digital video advertising has reached a critical point in its evolution. We’re in a post-viral era, where social media has grown more crowded than ever and consumers are traumatised by the flood of digital content in their feeds. Marketers must evolve their advertising if they want to re-connect with their consumers, especially as trust in brands reaches an all time low and ad blocking usage reaches an all time high.
So how can advertisers future-proof their digital video strategy to keep consumers watching and engaging with their ads?
Sarah Wood is COO and founder of Unruly, the world’s leading Social Video ad platform. Join Sarah as she explores the existential threat that faces the ad industry in the 21st century and explains how brands can use social video advertising to future-proof their marketing strategy and survive the adpocalypse.