#SMWLDN

31 OCT - 1 NOV




Shock and Guffaw: The Ups and Downs of Humour, Attitude and Brands

Hosted by Chinwag

  • Wednesday, September 25, 2013

  • 5:00 PM - 6:30 PM

  • Venue: SMWLDN HQ

  • Category:



Humour sells. It makes us feel good. It makes people feel good about customers even before they know the brand. Great content can shock, amuse, titillate, engage. But there’s a line. A fine line, between love and hate (is there a song in there somewhere?)

Get it wrong and you risk outrage, with potentially disastrous consequences. As brands look to bring the funny to their campaigns, they’re treading this fine line which is why the professional mirth makers are in-demand.

This panel – we hope there’s a few jokes – examines the serious business of shock and guffaws with a panel who’ll explore some good and bad examples. From Paddy Power’s controversial TV ads to Wish.co.uk’s radical PR approach to promoting zombie experiences there’s plenty to get your teeth into.

This session is ideal for brands looking to humour and edgy content and for marketers exploring what content tickes the audiences’ fancy.

Will Saunders, Executive Producer, BBC Comedy
Sanderson Jones, Comedian & Founder, Sunday Assembly
Paddy Power
Richard Kershaw, Wish.co.uk
Chaired by Jon Burkhart

If you like the funny, check out the social media-powered comedy gig on Fri 27th Sep at SMWLDN HQ with Sanderson Jones, Steve Pretty, Lee Kern and Adandoman. Register here.

Event Location



Social Media Week

Shock and Guffaw: The Ups and Downs of Humour, Attitude and Brands

September 25, 2013 - 5:00 PM - 6:30 PM

Hosted by Chinwag




Jon Burkhart

Jon Burkhart

Social Content Strategist | Copywriter | Innovation Director, Real-time Content Labs

Sanderson Jones

Sanderson Jones

Comedian, Sunday Assembly

Richard Kershaw

Richard Kershaw

Owner, www.Wish.co.uk

Paul Mallon

Paul Mallon

Editorial Manager Online Sportsbook, PaddyPower.com

Will Saunders

Will Saunders

Executive Producer, BBC Comedy

Sarah Warman

Sarah Warman

Master Gunner, Brew Dog