#SMWLDN

31 OCT - 1 NOV




Should Brands Embrace the Cold Shoulder in a Post-trust Social Landscape?

Hosted by Grey

  • Thursday, October 31, 2019

  • 12:25 PM - 1:05 PM

  • Venue: QEII Centre: Fleming Stage

  • Category: Future of Brands



When Mark Zuckerberg announced “a privacy-focused vision for social networking” this past March, it seemed to signal a 180-degree shift from Facebook’s original mission: to give people the power to share and make the world more open and connected.

Fast forward to today, and the post-Cambridge Analytica landscape has changed. Fast. Now, more than 4 in 5 Britons claim to distrust platforms including Twitter and Facebook.

Indeed, the future of communication is increasingly shifting to private, encrypted services. As a result, users are fundamentally changing how and where they share and connect – preferring niche or closed spaces in line with a more personalized, permission-based experience.

In this session, join representatives from Coca-Cola, Grey London, and HMD Global as they explore this topic through the consumer perspective.

Attend this session and learn:

  • Why users are moving toward more specialized networks and closed communities
  • Why messaging apps have outgrown social networks as the connective tools of choice
  • Why our industry must rethink relationship marketing in order to succeed in the future

Event Location



Social Media Week

Should Brands Embrace the Cold Shoulder in a Post-trust Social Landscape?

October 31, 2019 - 12:25 PM - 1:05 PM

Hosted by Grey




Tom Hidvegi

Tom Hidvegi

Creative Strategist, The Coca-Cola Company

Jamillah Knowles

Jamillah Knowles

Writer, Science & Technology Communicator

Asad Shaykh

Asad Shaykh

Strategy Director, Grey London

Delphine Varenne

Delphine Varenne

Global Creative Content Director, HMD Global