#SMWLDN

31 OCT - 1 NOV




Social CRM: What it is and how You Can Use It To Grow Customer Value

Hosted by Ogilvy and The National Gallery

  • Tuesday, September 15, 2015

  • 9:00 AM - 10:00 AM

  • Venue: Sainsbury Wing Theatre, The National Gallery

  • Category:



Social is increasingly powerful in your customer’s lives, but rarely well integrated with or used as a CRM programme. We will cover the key four pillars of Social CRM, examples of it being successfully used in practice and what you can do to drive purchasing, loyalty and advocacy using Social CRM. Come to this event if you are a CRM Director, Social Director, Marketing Director or anyone who is interested in joining up marketing silos.



Social Media Week

Social CRM: What it is and how You Can Use It To Grow Customer Value

September 15, 2015 - 9:00 AM - 10:00 AM

Hosted by Ogilvy and The National Gallery




Yves Baudechon

Yves Baudechon

Social.Lab, President

Rob Blackie

Rob Blackie

Director of Social, OgilvyOne

Mel Stanley

Mel Stanley

OgilvyOne, Co–Director of Planning