If I had a pound for every time I hear, “you’re a community manager so you look after social media?”. If only it was as simple as that.
The ‘Social Media Manager’ and the ‘Community Manager’ are distinct positions within an organisation, titles which are often used interchangeably with no real understanding to the individual roles and responsibilities of each. Yes there are over-lapping duties however it is a common misconception that there are more similarities than there are differences.
In this session we will look to uncover and explain these differences – what does community infer as opposed to social media, how does this relate to your respective audiences, how do these align with your business objectives and what the tools available in ones armoury to drive towards these objectives. Social strategy, content production and distribution, customer engagement, community development, analytics and ROI – who is best suited to deliver these?
During the hour we’ll take a look at:
– A brief history of the community manager and social media manager
– The responsibilities of each role
– The different types of business outcomes
– What to look for when hiring