Social Media Awareness Challenge: The Story of #TheNewFiver

11:15 AM - 11:40 AM

Hosted by Bank of England

BFI Southbank: Stage Two South Block London SE1 8XT




This session will NOT be available on SMW Insider Live or OnDemand.

What do you do when your company’s first-ever social campaign needs to reach more than half the country?

Last year, the Bank of England unveiled the UK’s first plastic banknote, which looked and felt dramatically different to the paper notes it replaced.

In the lead up to the launch, the Bank’s communications team was given just four months to achieve a unique objective: 60% of the population had to be aware of #TheNewFiver by the time it was released.

#TheNewFiver campaign was the Bank’s first integrated digital campaign and with that came multiple challenges, both technical and cultural.

Audience takeaways:

  • Creating a social media campaign and content strategy for a mass audience.
  • Educating senior stakeholders about the value of digital.
  • Driving change/innovating in a conservative environment.

Venue & Location

BFI Southbank: Stage Two

South Block
London, SE1 8XT





Social Media Week

11:15 AM - 11:40 AM

Social Media Awareness Challenge: The Story of #TheNewFiver

#SMWTheNewFiver






  • Theodore Mentzelopoulos

     

    Theodore Mentzelopoulos

    Social Media Manager

    Bank of England

    theodorementze